Prior to this project, Twinlab existed as a wholesale-only nutritional supplement manufacturer. Enlutions was retained to create, launch and manage the company’s first direct-to-consumer business using its Trigosamine product as the beta-test. Enlutions created the eCommerce platform and website, handled the setup and management of fulfillment and distribution vendors and created all of the marketing materials including email, newspaper advertorials and direct mail. Additionally, an on-going CRM program was put in place as well as the creation of a platform for handling subscription orders on a schedule that could be customized and setup by the customer through the website.