The American Chemical Society retained Enlutions to conduct a full audit of its marketing program, through which an opportunity to re-purpose existing content into a lead-generation program was identified. Enlutions launched an entire test program utilizing digital reports and webinars to create a large database of email leads through Facebook, LinkedIn and other channels. Also implemented an email CRM program to convert leads to members, tactics and strategies for improving the society’s “member-get-member” process and implemented GDPR compliance standards for its email program.