An equity analyst came to Enlutions with an idea for developing a type of equity research and market commentary for independent financial advisors and experienced individual investors focused on a thematic approach to investing. Enlutions not only developed the naming of the firm, Tematica Research (Tematica is Italian for theme), but also developed the entire branding strategy for the firm. We didn’t stop there, building out the entire publishing platform for the business, including implementation of a content and subscription management system, email marketing, content distribution strategy and all the advertising and marketing.